Surely book publishers can learn from the newspaper industry's bad tactical decision to offer their content free online. They will then, of course, balk at having to pay for content they got as a bonus. Demand will, however, change as more consumers read digitally.
Right now the cost of distributing e-books is low and the perceived customer value is low because of the very low penetration of e-readers. It undermines the established logic of pricing. On the other hand, Bill Schubart, author and media commentator, wrote: Nelson's offer of free e-books as a bonus to the purchase of a book is like a carcinogenic snack. Joe Miller's idea is an offer that even Jeff Bezos cannot beat.
Joe's choice turns "or" into "and"-the way it should be and for everybody's benefit. Joe's economy of scale makes sense out of dollars. Pure and simple, Joe is offering the trifecta, the compass that will guide the market. Doeren, COO of Rainy Day Books, Fairway, Kan., wrote: Joe Miller, publisher of Thomas Nelson, is a genius and guru. E-book issues continue to stir up readers-most recently the new NelsonFree program allowing the purchaser of a NelsonFree book to download the audiobook and e-book versions for free as well as the appearance of a Kindle app for the iPhone and iPod.
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